Copywriter / Art Director: Eva Hurley

Context: EyeCandys allow you to change your look naturally, safely, and comfortably with different eye colors. There is a wide range of colors to fit for every mood, personality, and occasion. Whether you're seeking a subtle enhancement for everyday wear, or a vivid eye color that'll turn heads, EyeCandys contact lenses enhance eye color seamlessly fit in with your lifestyle. (provided by the brief)

Insight: Young women are always searching for new ways to elevate their look. (provided by the brief)

EyeCandys new colored contact lenses let you switch up your look. In a world full of half-truths, why not join the fun? Because sometimes, it's okay to lie.