Creative Partner: Mariana Chavez Jimenez

Context: For 160 years, Frette has brought comfort to homes of the world with bedding of exceptional attention to detail and unparalleled quality. This exquisite bedding lets you immerse yourself in luxurious comfort. It’s expertly crafted from the worlds’ finest cottons, linens, and cashmeres for an inimitable finish and feel.

Insight: Since you’ll sleep for around 229,960 hours in your lifetime, you deserve the comfort of luxury bedding.

Time is life’s greatest luxury, but it is the one thing you can’t buy. With one-third of our lives spent sleeping, make every hour count with the comfort of Frette luxury bedding.

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Experiential

Make every moment count at the exclusive Frette Airport Lounge. From spa services and Frette robes, to sleeping pods and branded beverages, long layovers are finally something to look forward to.

App

The new Frette app is your go-to destination for all things rest and relaxation. It is designed to enhance your sleep experience through personalization, luxury, and technology. The app offers a variety of ambient sounds, monitors your sleep patterns, and provides product offerings based on your preferences and needs.