Copywriter: Eva Hurley
Art Director: Mariana Chavez Jimenez
Context: Prego Traditional Italian Sauce is probably as classic as it gets. This red sauce features the bold flavors of vine-ripened tomatoes with tasty seasonings. If you are looking for an authentic Italian sauce, this one is for you. (provided by the brief)
Insight: The more authentic the better. (provided by the brief)
When it comes to rich Italian flavors, everybody knows that Nonna knows best. So, if Nonna approves of Prego, you know it’s the real deal. No questions asked.
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Who could honor Nonna better than TikTok’s favorite at-home chefs?
Placed in bustling outdoor spaces like Central Park (NYC), Golden Gate Park (SF), and Grant Park (CHI), we’re bringing the nostalgic essence of Prego to life with a family-friendly experience and a tangible memory that lasts.