TAGLINE: GO SOMEWHERE.
PRINT
Copy: Eva Hurley
Art Direction: Eva Hurley
OOH
Copy: Eva Hurley
Art Direction: Eva Hurley
OOH
Copy: Eva Hurley
Art Direction: Annie Petrelli
Description: A reimagined, AMC departures board featuring fictional movie destinations.
EXPERIENTIAL
Copy: Eva Hurley
Art Direction: Annie Petrelli
Description: Front and back of the limited-time, airplane-inspired movie ticket.

EXPERIENTIAL
Art Direction: Eva Hurley
Description: AMC crew members' limited-time work uniform, created with the support of AI.
PROMOTIONAL
Copywriter: Eva Hurley
Art Director: Annie Petrelli
Description: Personalized AMC Passport for customers to track their movie journey, collect memories, and unlock rewards along the way.

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